“Words are my tools and I use them with creativity and care to help you execute your objectives and reach your goals. "

For seven years (2013-2020), I worked with digital and print media companies in Beijing, China, to create written content, grow social media presence, and strengthen brand recognition.

As a manager of editorial teams, I steadily increased readership across all platforms, streamlined editorial processes, and supported my company in meeting the needs of its readership in a highly competitive lifestyle media environment.

In 2020, I moved to Madrid, Spain, to pursue a Master's Degree in Strategic Business Design at Istituto Europeo di Design (IED) Madrid.

I have since worked with various companies and organizations (Iberian Airlines, Asociación Ambiente Europeo) to develop new products and growth strategies through copywriting, branding, and user-centered design.

Now, I am using storytelling and my expertise in marketing and brand development to help organizations grow their business and differentiate their offerings with good, clean copy.